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CEI - Italian Conference of Bishops
Global communication strategy

Introduction
The CEI seeks to thoroughly inform public opinion on the need for greater economic support for the Church, so as to obtain the signatures on income declarations that give it access to State funds.

Results
Multimedia communication integrated with classic advertising that has reached approximately 40 million people every year, with a significant impact on the country's social situation, collecting more than 900 billion a year with an overall increase in offerings of more than 50%. Conventions were held for parish priests, and a monthly journal was founded. All communication and the 8-per-mil economic results were marked by maximum transparency.