CEI - Italian Conference of Bishops
Global communication strategy
Introduction
The CEI seeks to thoroughly inform public opinion on the need for greater
economic support for the Church, so as to obtain the signatures on income
declarations that give it access to State funds.
Results
Multimedia communication integrated with classic advertising that has
reached approximately 40 million people every year, with a significant
impact on the country's social situation, collecting more than 900 billion
a year with an overall increase in offerings of more than 50%. Conventions
were held for parish priests, and a monthly journal was founded. All communication
and the 8-per-mil economic results were marked by maximum transparency.
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