Building rational and informative communication to counter the emotional communication that comes from ecological associations that have demonised plastic and its use.

To present Assoplast as the most authoritative and effective source for information on plastic. To provide accurate information to schools (students/teachers), to inform the informers, to provide articulate scientific information to the media, to provide political circles with positive elements for reflection.

Results
In ten years of communication, we have reached more than 24,000 students in 15 Italian provinces and more than 4,000 teachers in 22 cities. Demoskopea studies have shown a considerable growth in the level of appreciation for plastic on the part of the younger generation and a significant reduction in preconceived notions against plastic.