Ministry of Health
5th AIDS communication campaign

Since 1990 the Ministry of Health has devoted part of its investments to an informational campaign for the prevention of the AIDS virus, aimed at various segments of the public.

A communication was conceived consisting of three macro-areas: informational actions for the general public; actions targeted at specific groups, with identification of the language most easily understood by each target group; a training programme for upper middle school teachers.

Results
The campaign achieved significant indices of duration and recall.
Optimum impact on at-risk target groups